WILDFARMED X ASK ITALIAN
We use 100% Wildfarmed regenerative flour in our pizza dough
All our pizza dough is made with 100% Wildfarmed regenerative flour – helping British farmers bring life back into fields across the UK. And with a 50% reduction in the carbon footprint and a focus on soil health, our dough is treading a little lighter on the planet.
We’re proud to have become the first UK chain to make the switch to 100% Wildfarmed regenerative flour in our dough back in 2024.

HOW DOES REGENERATIVE FARMING HELP?
Wildfarmed focus on putting life back into our landscapes. They never use harmful chemicals on their crops, protecting the wheat, wildlife, rivers and soils.
By working with nature to build fertility and resilience in our landscapes, it means that we can continue to produce nutritious food for years to come.
Wildfarmed farmers grow more than one variety of wheat in the same field, and more than just wheat, they grow their wheat alongside flowers and grasses. All of this helps to bring birds, bees and butterflies back into the fields that grow their flour.

OUR WILDFARMED PIZZA
We’re passionate about delicious pizza. And want everyone to enjoy it for generations (and generations, and generations) to come. So that’s why we’re taking the impact of our food to heart and why we’re committed to achieving net zero carbon emissions by 2040.
By partnering with Wildfarmed, who share our belief that pizza flour can be made better for people, planet and plate, we’re pioneering a new way of doing things.

WHAT'S WILDFARMED ALL ABOUT?
Good question! They're the people building a community of growers across the UK who farm in a way that works with nature and brings life back to our fields.
Building a future of farming that focuses on biodiversity and soil health. You might have seen it called 'Regenerative Farming' and what it means is a reduction in the carbon footprint of our dough.
We’re proud to say that sourcing our flour from Wildfarmed has led to a 50% reduction in the carbon footprint of our pizza dough. It’s just one of the little decisions we make which has a big impact.

HOW DOES REGENERATIVE FARMING HELP?
Wildfarmed focus on putting life back into our landscapes. They never use harmful chemicals on their crops, protecting the wheat, wildlife, rivers and soils.
By working with nature to build fertility and resilience in our landscapes, it means that we can continue to produce nutritious food for years to come.
Wildfarmed farmers grow more than one variety of wheat in the same field, and more than just wheat, they grow their wheat alongside flowers and grasses. All of this helps to bring birds, bees and butterflies back into the fields that grow their flour.

OUR WILDFARMED PIZZA
We’re passionate about delicious pizza. And want everyone to enjoy it for generations (and generations, and generations) to come. So that’s why we’re taking the impact of our food to heart and why we’re committed to achieving net zero carbon emissions by 2040.
By partnering with Wildfarmed, who share our belief that pizza flour can be made better for people, planet and plate, we’re pioneering a new way of doing things.
50% REDUCTION IN THE CARBON FOOTPRINT OF OUR DOUGH
We’re proud to say that sourcing our flour from Wildfarmed has led to a 50% reduction in the carbon footprint of our pizza dough. It’s just one of the little decisions we’ve made which has a big impact.
