WILDFARMED X ASK ITALIAN
We use 100% Wildfarmed regenerative flour in our pizza dough
All our pizza dough is made with 100% Wildfarmed regenerative flour – helping British farmers bring life back into fields across the UK. And with a 50% reduction in the carbon footprint and a focus on soil health, our dough is treading a little lighter on the planet.
We’re proud to have become the first UK chain to make the switch to 100% Wildfarmed regenerative flour in our dough back in 2024.

OUR WILDFARMED PIZZA
We’re passionate about delicious pizza. And want everyone to enjoy it for generations (and generations, and generations) to come. So that’s why we’re taking the impact of our food to heart and why we’re committed to achieving net zero carbon emissions by 2040.
By partnering with Wildfarmed, who share our belief that pizza flour can be made better for people, planet and plate, we’re pioneering a new way of doing things.
50% REDUCTION IN THE CARBON FOOTPRINT OF OUR DOUGH
We’re proud to say that sourcing our flour from Wildfarmed has led to a 50% reduction in the carbon footprint of our pizza dough. It’s just one of the little decisions we’ve made which has a big impact.


