ASK FOR BETTERPLANET
Every ASK in the UK serves its own unique community, and is designed thinking of what matters today, and tomorrow. We want our customers to enjoy their time together in a restaurant designed to reflect the special characteristics of their community, without over-burdening the planet.
With this in mind, by 2025, every ASK restaurant will be built or refurbished in line with our Sustainable Design and Construction Policy.

SUSTAINABLE DESIGN & CONSTRUCTION
By 2025 all new restaurants and restaurant fit-outs will be built to the standards set out in our new sustainable design and construction policy.
Expanding on our existing zero-to-landfill commitment, by 2025 we aim to send zero waste to landfill from 100% restaurant fit outs and new builds.
In 2022, we opened the doors to our model restaurant in Horsham – our vision for the ASK Italian of the future. We trialed new initiatives, not only in our refurbishment, but also how we engaged with our teams and the wider community. Even sourcing local gin and beer for the menu.
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PEOPLE
We’re committed to building thriving communities. That’s why we’re helping people into the job market, supporting the development of our existing teams and providing every team member with volunteering opportunities. Because we believe in the power of community spirit to help each other grow.

PLANET
Every ASK in the UK is inspired by Italy and designed thinking of what matters today, and tomorrow. We want our customers, for generations to come, to enjoy their time together in a restaurant designed to reflect the special characteristics of their community, without over-burdening the planet.

PLATE
We want to offer meals that taste great and are good for the planet. To do this, we’re working with Foodsteps to understand the environmental impact of our dishes and where we can make a difference. We also use our supply chain to support local, diverse and sustainable producers.



